Give feedback on this pageSTEAM is recognised, nationally and internationally, as a research programme which aims to measure the impact of tourism from both staying, and day visitors in terms of :
- Tourist expenditure
- Employment
- Tourist numbers and days
- Traffic generated by tourists
STEAM, an acronym for Scarborough Tourism Economic Activity Monitor, was first developed as a concept in Canada in 1983. It is owned by Global Tourism Solutions (UK) Ltd.
Currently of the 22 local authorities within Wales, 21 are signed up to STEAM. All North Wales Authorities are currently working with STEAM.
These figures alone show how invaluable tourism is to our economy. The STEAM reports give a month to month account of the peformance of the tourism industry within an area, from which, trends can be identified and acted upon.
Such research is vital to ensure the future development and success of the industry.
STEAM gives you an opportunity to compare your performance against that of other businesses in North Wales.
What is the North Wales STEAM initiative?
The North Wales STEAM Initiative is a partnershiop between the six local authorities across North Wales( Conwy, Denbighshire, Gwynedd, Isle of Anglesey, Wrexham) Snowdonia National Park and Tourism Partnership North Wales.
Wrexham County Borough Council is co-ordinating the initiative on behalf of the Partnership, and it is responsible for gathering information from all tourism operators in North Wales.
Attached on the following pages are summaries of the latest STEAM reports.
For more information please telephone : 01824 708242
(pdf, 338.44 KB) Denbighshire six year summary
(pdf, 339.27 KB) Rural Denbighshire Six Year Report
(pdf, 337.52 KB)