Footfall is the number of people entering a shop or shopping area in a given time.

View footfall stats in Denbighshire (external website)

Footfall figures are gathered from each town based upon the number of people passing by an electronic sensor each day. Footfall has been shown to be an accurate indicator of how busy a town is over certain periods of time. For instance the infographic shows the following characteristics about the towns of Denbighshire.


The infographic shows that on a Friday the footfall in Denbighshire is 12% higher than normal, and 19% higher on Saturday. But on Sunday the footfall is 33% lower than normal.

Summer and holidays

Summer increases the footfall in Denbighshire more than anything else and this is more noticeable in Denbighshire’s more seasonal towns, whereas in St Asaph the footfall is highest in autumn and the footfall actually decreases over all the school holidays. This could indicate that people have less seasonal work in St Asaph, and people holidaying elsewhere may have reduced the footfall in Denbighshire’s city.


Events are a great way to increase the number of people visiting towns. These few examples show what an impact events can have on our towns, but remember the number showed is only the number of people recorded by the counter, many more people attend events outside towns and are not counted.

Lunch time

The infographic shows that most people are visiting our towns over their lunch hour. 31% more people are using our towns at midday when compared to the rest of the working day.

With figures like these we can see how our towns are progressing, compare them to other towns and cities and plan for the future. Using information like this we plan to continue to improve your High Streets and make Denbighshire a more vibrant place to live and work.