March for Business: Building your business online - This event is fully booked

Ruthin Castle Castle Street Ruthin LL15 2NU
21/03/2017 (16:30-20:30)

This event is fully booked

On-line businesses were identified as a contributor to the death of the small business and linked to the decline in bricks and mortar businesses; however research now shows that bricks and mortar businesses who also have an on-line presence have grown their business in terms of driving footfall to the bricks and mortar business and attracting additional customers through their website.

There is also an opportunity for small businesses without bricks and mortar premises to set up business on line, giving a visible contact point.

An on-line presence can level the playing field and give small businesses the same opportunities as their larger competitors.

This workshop will look at the different opportunities for building your business on-line. If you are not sure the type of on-line presence your business needs or the resources that are required, then this workshop is for you, it will look at having your own website both e-commerce and catalogue as well as discussing the many market places that are available. It will discuss the resources needed, the type of content that engages and search engine optimisation to enable customers to find you.

Even if you already have a website or sell through a market place this session can help you to review your current position and give you hints and tips for development.

The workshop will cover:

  • Choosing an on-line presence – what do you need to consider
  • Own website – looking at domains, different platforms, types of website such as fully e-commerce or catalogue, responsive for mobile.
  • Market places – looking at different types of market places where you can set up a webpage to sell through or receive reviews
  • Content for websites that engages customers
  • SEO (search engine optimisation) – getting noticed on line
  • Countdown - planning your on-line launch or relaunch