Business Event: Advanced - Facebook for small business

Location
Rhyl College Cefndy Road Rhyl LL18 2HG
Date(s)
14/11/2017 (17:00-20:30)
Description
Only £10.00 per session - Refundable up to two working days before course date.

Scope 

For small businesses who currently use Facebook and want to further develop the platform as a marketing tool. To help businesses develop a Facebook strategy linking to their business marketing objectives.

Content

  • Introduction to Cybersecurity
  • Facebook update – changes in algorithms – what’s new to help engagement
  • Creating posts to further engage different audiences – Facebook live, notes, sales posts etc.
  • Targeting audiences from individual posts
  • Facebook advertising – a targeted approach
  • A brief look at Facebook pixel, and retargeting users who have previously interacted with your brand's page or website
  • Using Insights to monitor and evaluate your engagement
  • Scheduling posts – from publishing tool and for individual posts
  • Facebook strategy – linking Facebook marketing to business objectives
  • Setting objectives for the future

Method of delivery

Mix of presentation, live feed from Facebook, demonstrations and candidates working on own Facebook accounts.

To book and pay please call Janet Turner on 01824 706896.