Business Event: Facebook Advertising

Location
Nova Prestatyn LL19 7EY
Date(s)
01/11/2018 (09:00-12:00)
Description

Scope

For small businesses that currently use Facebook and want to use Facebooks paid for advertising platform.  To help businesses develop a Facebook advertising strategy linking to their business marketing objectives.

Content

  • Principles of adverts what makes a good one
  • Setting up ads manager
  • Different advert objects and type of adverts supported
  • A targeted approach,  setting the audience
  • Placement, different areas of Facebook and beyond
  • Budgets and schedules
  • Advert formats – creating the advert
  • Using Insights to monitor and evaluate advert performance
  • A brief look at Facebook pixel, and retargeting users
  • Facebook Advertising strategy
  • Setting objectives for the future

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