March for Business: Basic Facebook

Location
HWB Dinbych Smithfield Road Denbigh LL16 3RG
Date(s)
14/03/2018 (17:00-20:30)
Description

This session will be presented in English

Scope 

To introduce small businesses to the benefits that Facebook can bring to their business, to make businesses aware of the different reasons and objectives for using Facebook as a social media platform. 

Content

  • Introduction to Cybersecurity
  • Why Facebook- Introduction to Facebook – basic outline as a social media platform to include some facts and figures
  • Facebook jargon – reactions, comment and share
  • Setting up a Facebook account to include profile page, how and why to set profile picture, how and why to set header picture - writing business contact page information.
  • Setting up additional page information such as action buttons and tags
  • Anatomy of Facebook – a guided tour  to include overview of messages, notifications, insights, publishing tool and timeline
  • Setting up and or reviewing settings
  • Who to like and how to as your business page
  • Anatomy of a post
  • Ideas for content to engage linking to own customers
  • Setting Facebook objectives

Method of delivery

Mix of presentation, live feed from Facebook, demonstrations and candidates working on own Facebook accounts.

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