Levelling Up Fund: Prestatyn High Street public realm

Funded by UK Government logo

Project background

Project background

We are looking at making improvements to how Prestatyn High Street looks and feels.

Key points

Key points

We hope the project will:

  1. Make public areas look and feel nicer
  2. Make it easier to access the town centre from key locations such as the retail park, railway station and bus station.
  3. Improve signage around the town so people can find their way around more easily.
  4. Encourage greater tourism and investment in the town, and encourage people to support independent retailers.
Current position

Current position

  • A project team is now in place
  • Project funding is in place to improve the public realm (visible space) in Prestatyn High Street
  • The estimated timescale for completion of the project is October 2027
  • Site information gathering has been carried out, discussions have taken place with landowners and technical specialists to understand what may be possible at the project sites and relevant ecological surveys have been undertaken
  • Public consultation took place April 2025 to gain views to feed into the initial designs.
  • The recent traffic management trial on Prestatyn High Street, which encouraged vehicles to travel down Nant Hall Road to Parc Prestatyn Retail Park has now ended. Denbighshire County Council would like to thank everyone for their co-operation during the trial period, and to those who stopped to discuss their travelling habits.
    Having listened to all the feedback received during the first consultation and the traffic management trial, the Council are now in the process of carrying out further modelling of the flow and direction of traffic, to ensure the delivery of a project that will enhance and regenerate Prestatyn.
    This will focus on the lower section of the High Street, Bridge Road and Penisardre Road to determine if the congestion can be alleviated as part of the UK Government funded Prestatyn High Street Improvement Scheme.
  • The initial concept designs have now been completed for the scheme and can be viewed in the Gallery section.
  • The public consultation to hear people's views on what they would like to see in the central area of the High Street will run from 15th September – 31st October 2025.
Consultation

Consultation

As part of this improvement scheme, we propose developing the central area of the High Street and are keen to hear from Prestatyn residents, businesses and visitors about what improvements you would like to see in this area.

Responses received to this survey will help inform the final design.

Responses must be received by 31 October 2025.

To take part in this consultation, please get in touch with us in one of the following ways:

We look forward to hearing from you and thank you for taking the time to share your views.

Frequently Asked Questions

Frequently Asked Questions

How much money has Prestatyn received from UK Government for this project?

Just over £3 million has been awarded to this project to improve Prestatyn High Street. However, this amount must cover all project costs and not just construction.

What has the funding been awarded for?

To deliver 250m² of public realm improvements on Prestatyn High Street.

Are there any designs yet?

No, not yet. We are gathering feedback from a range of stakeholders to help inform the design. Feedback received from our first consultation will also help the design team to complete this work.

I have heard you are just talking to small groups of people; how do I add my views?

Please refer to the section above for further information about the consultation.

Once designs for this project are ready, will there be further consultation on the proposals?

Responses received to our information gathering survey will help inform initial designs. We look forward to hearing people’s views. It is important for us that you continue to be involved throughout the project, so we will ask for more feedback on any further designs we develop.

How will you keep people informed?

Information about the project as it evolves will be available on the Council’s website as well as through the following means:

  • Information in the local media.
  • Updates on Denbighshire’s social media channels – please follow our Facebook (external website) and X (formerly Twitter) (external website) pages for regular updates.
  • Through our Pride of Place and Natural Environment: Rhyl, Prestatyn and Denbigh mailing list - to be added to the mailing list please register on our website.
  • Posters in key community locations to promote local consultation as we acknowledge not everyone is online.
  • Promotion through local partners' own communication networks.

Will I get to see what people have said?

This is not a statutory consultation process so there is no requirement for the Council to publish individual responses. However, the Council will produce reports on the findings of our consultations. These will be made publicly available when they are ready.

Will the planned works be carbon neutral or even carbon positive?

As we have not yet designed the project, we do not know what the carbon impact will be. However, in 2019, the Council declared a Climate Emergency and has set ambitious targets to be Carbon Zero by 2030, more information can be found on our website. The carbon impact will therefore be a key consideration when designing and delivering the project.

Are you looking to pedestrianise all or some of High Street?

Having listened to the feedback from consultations carried out so far, including with Elected Members, there are no proposals to pedestrianise all or some of High Street.

Will there be a loss of on-street parking on High Street?

Having listened to the feedback from consultations carried out so far, including with Elected Members, there are no proposals to lose any on-street parking on High Street.

Have the designs been finalised?

The designs have not been finalised. The project is still at a very early stage of development. This public event is the first opportunity to show what the current ideas are, allowing us to get the thoughts of the public. The feedback we receive will be reviewed and considered in the next stage of the design.

Will Bridge Road go back to 2-way and will the build-out at Tu Mundo / Penisadre Road be removed?

The designs have not been finalised. The project is still at a very early stage of development. Any proposal involving any form of change will need to be evidenced by updated data, to include modelling, traffic flows and analysis of road safety data.

Is the existing paving being improved?

Yes. The proposed public realm improvement scheme includes upgrading the existing paving, ensuring consistent paving types and patterns along the High Street.

The existing traffic layout does not work at the bottom of the High Street. Are you able to improve this as part of the scheme?

We have noted the concerns raised by the community around the current traffic at the bottom of the High Street. We are assessing to see if we can reduce the congestion as part of this scheme. Any changes will be supported by associated traffic modelling which will be informed by the recently completed trial traffic surveys and traffic counts.

Has redirecting the traffic flow through the High Street been considered in our proposals?

The direction of the traffic flow for the High Street was determined as part of the one-way system being introduced. We are not proposing to change the traffic movement of the full length of the High Street and the surrounding roads.

Will the annual car show, events and markets be possible in the High Street under your design?

The proposed layout at the bottom of the High Street particularly will create areas which can be used for outside dining and seating and can also be used for markets and High Street events. The area will be designed in a way that areas can be closed off / pedestrianised temporarily for events and markets if required.

Will delivery vehicles be able to park on the High Street?

The proposed improvements will provide formal loading and unloading parking areas along the High Street and the use of the green drainage areas and possible bollards will be used to discourage/prevent parking outside of these designated areas.

Contact Us

Please use our general enquiry form and choose ‘Levelling Up Funding’ as the relevant service. In your enquiry, please tell us which project is of specific interest and we will pass this on to the relevant project manager.