Footfall

Footfall is the number of people entering a shop or shopping area in a given time and has been shown to be an accurate indicator of how busy a town or city is over certain periods of time.

Footfall figures are gathered from each town and city based upon the number of people passing by an electronic sensor each day. 

2021 Footfall in Denbighshire

The following statistics show the number of footfall recorded in Denbighshire town and city centres per quarter of 2021.

Footfall recorded in Denbighshire town centres and cities per quarter of 2021
QuarterTotal
Quarter 1 (January to March) 405,158
Quarter 2 (April to June) 749,413
Quarter 3 (July to September) 745,490
Quarter 4 (October to December) 620,832
Total 2,520,893

The figures show an increase in footfall across Denbighshire town and city centres between 2020 and 2021. This can be mainly attributed to the increases in Quarters 2,3 and 4 of 2021, which had fewer Covid-19 restrictions than the periods in 2020.

Quarter 1 saw a decrease in footfall in 2021 compared with 2020 due to Covid-19 restrictions.

Denbighshire County Council led projects in 2021 which helped draw visitors and footfall to town centres. Successful pilots such as the Love Live Local shop in Rhyl drew visitors to the town, and supported the town centres’ recovery.

Covid-19

Town and city centres within Denbighshire saw a reduction in footfall during the pandemic. Every town and city had a reduction in footfall which impacted the trade of businesses in town centres.

The footfall data last year showed that while footfall in town centres was down due to the restrictions brought about by the pandemic, people were returning when the Government guidelines allowed them to. This trend continued this year, which has seen the footfall figures return closer to their pre-pandemic level. The increases can be seen in Quarter 2, Quarter 3 and Quarter 4 of every town centre in Denbighshire, apart from Llangollen which had its footfall counters temporarily removed due to ongoing work in the area.

While the footfall levels in 2021 were not at the level of 2019, it's increase compared to 2020 is encouraging due to the level of Government restrictions that were still in place throughout Wales in 2021.

These figures give confidence, not only that the Denbighshire town centres will recover from the effects of the Covid-19 pandemic, but that the consumers still see high streets as necessary despite the changes in consumer habits that have happened over the past 2 years.

Footfall in towns and cities

Select a town or city to view it's footfall for 2021.

Corwen
Footfall in Corwen for 2021
Quarter Footfall
Quarter 1 (January to March) 11,299
Quarter 2 (April to June) 23,253
Quarter 3 (July to September) 32,654
Quarter 4 (October to December) 24,276
Total 91,482
Denbigh
Footfall in Denbigh for 2021
Quarter Footfall
Quarter 1 (January to March) 103,892
Quarter 2 (April to June) 130,648
Quarter 3 (July to September) 156,651
Quarter 4 (October to December) 157,903
Total 549,094
Llangollen
Footfall in Llangollen for 2021
Quarter Footfall
Quarter 1 (January to March) 39,268
Quarter 2 (April to June) 166,172 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Quarter 3 (July to September) 0 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Quarter 4 (October to December) 0 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Total 205,440 (Figure affected by the removal of footfall counters due to regeneration work in the area)
Prestatyn
Footfall in Prestatyn for 2021
Quarter Footfall
Quarter 1 (January to March) 118,042
Quarter 2 (April to June) 236,245
Quarter 3 (July to September) 277,630
Quarter 4 (October to December) 226,656
Total 858,573
Rhuddlan
Footfall in Rhuddlan for 2021
Quarter Footfall
Quarter 1 (January to March) 15,878
Quarter 2 (April to June) 19,914
Quarter 3 (July to September) 22,233
Quarter 4 (October to December) 19,685
Total 77,710
Rhyl
Footfall in Rhyl for 2021
Quarter Footfall
Quarter 1 (January to March) 223,415
Quarter 2 (April to June) 528,710
Quarter 3 (July to September) 716,120
Quarter 4 (October to December) 433,045
Total 1,901,290
Ruthin
Footfall in Ruthin for 2021
Quarter Footfall
Quarter 1 (January to March) 30,394
Quarter 2 (April to June) 50,794
Quarter 3 (July to September) 73,179
Quarter 4 (October to December) 63,816
Total 218,183
St Asaph
Footfall in St Asaph for 2021
Quarter Footfall
Quarter 1 (January to March) 8,812
Quarter 2 (April to June) 10,454
Quarter 3 (July to September) 10,012
Quarter 4 (October to December) 11,680
Total 40,958

Previous years

2020 Footfall in Denbighshire

The following table shows the number of footfall recorded in Denbighshire town and city centres per quarter of 2020.

Footfall recorded in Denbighshire town centres and cities per quarter of 2020
Quarter Total
Quarter 1 (January to March) 749,981
Quarter 2 (April to June) 327,072
Quarter 3 (July to September) 800,026
Quarter 4 (October to December) 543,992
Total 2,421,071

While footfall may be down across Denbighshire town and city centres, efforts to digitalise and offer delivery services has led to consumers staying with town and city centre businesses, keeping them ready to go back to Denbighshire town and city centres when restrictions are lifted.

Covid-19

All town and city centres within Denbighshire saw a reduction in visitors during the pandemic. While trends can be seen that in periods of tighter restrictions there are less visitors to town and city centres, in times of lighter restrictions footfall increases again, showing that once restrictions end, there will be demand for town centres.

Denbighshire saw a decrease between Quarter 1 and Quarter 2 in 2020.

Each town and city centre then bounced back between Quarter 2 and Quarter 3 when restrictions were relaxed. 

Quarter 4, which included the Firebreak lockdown in October and the restrictions leading up to Christmas, then saw a decrease again from Quarter 3.

Footfall per Lockdown

This information shows the reduction in visitors which is due to the effect Covid has had on town and city centres:

  • Lockdown 1 - average visitor footfall drop of 66% (The Denbigh Co-Op streetworks distortion of footfall has been taken into consideration)
  • Lockdown 2 - average visitor footfall drop of 63%
  • Lockdown 3 - average visitor footfall drop of 54%

Decease in footfall between 2019 and 2020

The following table shows the percentage decease in footfall in Denbighshire town and city centres between 2019 and 2020.

Percentage decease in footfall in Denbighshire town and city centres between 2019 and 2020
Quarter Decease in footfall
Quarter 1 (January to March) -11.2%
Quarter 2 (April to June) -62.2%
Quarter 3 (July to September) -20.7%
Quarter 4 (October to December) -40.2%

This highlights that Denbighshire town and city centres were harshly impacted by the restrictions. While Quarter 1 footfall fell by 11.2%, it was the lowest fall out of the quarters and with no restrictions in place can be used as a benchmark of the fall for other months.

Despite, the restrictions that were in place during Quarter 3, there was only a 20.7% decrease in visitors.

Footfall in towns and cities

Corwen

Footfall in Corwen for 2020
Quarter Footfall
Quarter 1 (January to March) 25027
Quarter 2 (April to June) 11506
Quarter 3 (July to September) 27289
Quarter 4 (October to December) 16464
Total 80286

Denbigh

Footfall in Denbigh for 2020
Quarter Footfall
Quarter 1 (January to March) 158874
Quarter 2 (April to June) 89902
Quarter 3 (July to September) 128612
Quarter 4 (October to December) 127386
Total 504774

Llangollen

Footfall in Llangollen for 2020
Quarter Footfall
Quarter 1 (January to March) 107515
Quarter 2 (April to June) 32403
Quarter 3 (July to September) 210677
Quarter 4 (October to December) 58894
Total 409489

Prestatyn

Footfall in Prestatyn for 2020
Quarter Footfall
Quarter 1 (January to March) 129841
Quarter 2 (April to June) 58111
Quarter 3 (July to September) 148889
Quarter 4 (October to December) 101430
Total 438271

Rhuddlan

Footfall in Rhuddlan for 2020
Quarter Footfall
Quarter 1 (January to March) 17066
Quarter 2 (April to June) 13004
Quarter 3 (July to September) 17331
Quarter 4 (October to December) 17781
Total 65182

Rhyl

Footfall in Rhyl for 2020
Quarter Footfall
Quarter 1 (January to March) 234963
Quarter 2 (April to June) 96935
Quarter 3 (July to September) 203994
Quarter 4 (October to December) 164816
Total 700708

Ruthin

Footfall in Ruthin for 2020
Quarter Footfall
Quarter 1 (January to March) 64911
Quarter 2 (April to June) 17093
Quarter 3 (July to September) 53855
Quarter 4 (October to December) 47654
Total 183513

St Asaph

Footfall in St Asaph for 2020
Quarter Footfall
Quarter 1 (January to March) 11784
Quarter 2 (April to June) 8118
Quarter 3 (July to September) 9379
Quarter 4 (October to December) 9567
Total 38848

All town centres followed a similar trend of a reduction between Quarter 1 and Quarter 2, a recovery between Quarter 2 and Quarter 3, and another reduction between Quarter 3 and Quarter 4.

Compared to previous years, Denbigh had the smallest year on year change which was a 3.8% decrease. Ruthin saw a decrease of 45.4% year on year, and Corwen a decrease of 43.5%. Reasons for these town centres being particularly impacted include people working from home and being a hospitality based town centre.