Our Vision, Values and Principles


As a County Council we are an ambitious, flexible and agile organisation who place employees and communities at the forefront of our decision making. We want Denbighshire to be the best it can be for our communities and for future generations.

To help deliver this, we have a Corporate Plan that outlines nine Well-being and Equality Objectives.

Denbighshire County Council Structure Chart (PDF, 100KB)

Our Vision

To create a 'One Council' culture, with strong visible leadership and effective management, in order to ensure high levels of customer service for our communities.

As an employer, we focus on communication, equality and people-friendly policies and we are looking for people who share our vision and values. We are passionate in working together to deliver a trusted service for our communities. As an employer, we are committed to creating a positive and supportive environment for all our employees.

If you want to make a real difference to the residents of Denbighshire and are seeking a rewarding employer who values you, then this is the place for you.

Our Values

Our values are:

Pride: We aim to create a sense of pride in working for our organisation. We should take pride in the work we do and what we achieve as an organisation.

Unity: We all work for the same organisation. We as Councillors and staff should aim to reflect this in the way we behave and serve our communities. As our motto says "Unwn i wneud da" (We unite to do good), we work closely, co-operate willingly and support colleagues from across the organisation, regardless of the service or team in which they work. Our customers and communities expect the organisation to act as a single body making no distinction between services.

Respect: We aim to treat all people equally and with fairness, understanding that there are views and beliefs that differ from our own. We aim to involve and listen to our communities, showing consideration to their views and responding appropriately.

Integrity: As Councillors and staff we aim to manage ourselves to maximise performance, act with high standard of conduct and present a positive image of Denbighshire. We aim to be realistic with our colleagues and citizens about our achievements and the challenges we face and to be open and honest in the information we provide.

Our 5 Principles

Our 5 principles are fundamental to everything we do at Denbighshire County Council:

1. Our Culture

Our culture is centred around our 4 key values: Pride, Unity, Respect and Integrity. Regardless of what department or service our people work in, we apply a 'One Council' approach to everything that we do, providing an environment that is respectful, professional and enjoyable for our employees.

2. Our Communities

We will continue to be a Council that is closer to its communities that gives community confidence, encourages community leadership and develops community resilience through positive communication.

3. Our Performance

As a Council we are realistic, open and honest about everything that we do, we remain ambitious in our key priority areas and most importantly, we are a Council that is accountable.

4. Our Member / Officer relations

We value our close working relationships with our elected members and ensure those good relations filter through the Council, creating that environment of mutual respect and understanding.

5. Our Staff

As a Council, we recognise that employees are our most valuable asset. Utilising the abilities, knowledge and experience of each individual that works for the Council, we can make a real difference to the people within our communities. The shared values are at the heart of everything that we do and we want employees to feel part of something bigger!